Join a panel of ILCA & IGIA growers as they talk about how to make sure you have what you need this season. Here is a link to the webinar that ran last week: https://www.youtube.com/watch?v=c7KDW7JnjV0&feature=youtu.be
Becky Thomas joins growers Nikki Melin (Midwest Groundcovers), Ann Tosovsky (Home Nursery), Marc McCormack (Bailey Nursery), and Jennifer & Andy Fick (Wilson Nurseries) as they talk about what is growing in their fields and what they are seeing & hearing from their customers. The discussion wraps up with a great question from the audience (1 hour:11 min mark) about pricing going forward. Becky had this to add to the conversation, “The value that our plants provide in the landscape and provide to the end consumer really is priceless. Especially now in the age of Covid and what our society has been experiencing, we are in a great industry (to bring folks value). We can really deliver what people need. Grower margins are tight. There isn’t any way for us to deliver the quality that our customer needs to to deliver to their consumers. We need to be able to stay competitive so we can continue to grow value.”
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